David Castro

Background

About David Castro

I am currently directing global partner marketing (system integrator and consulting alliances) at Qlik, which enables enterprises to leverage AI-driven analytics across various cloud platforms, enhancing their ability to derive value from their data and AI. Qlik serves over customers and 1,700 partners globally in more than 100 countries. My additional capabilities are:Channel marketing expert who designed and implemented new channel program for regional VARs, MSPs, SIs, ISVs/OEMs, and national VADs; new partner recruits increased by 75% and sales-qualified pipeline increased by 4x in less than 1 year.MSP marketing expert who designed and implemented new GTM strategy using best practice webinar campaigns (topics included sales, marketing, service delivery, and operations); increased market share by 10% and helped grow NA revenue by 20% in 12 months.Demand generation expert who developed & implemented integrated campaigns that increased web visitors by 2x to 6x and improved qualified sales leads by 2x to 4x - in less than 1 year - at 3 different enterprise software B2B firms.Lead scoring and lead nurturing expert who designed & implemented B2B lead scoring and automated email nurturing programs that increased lead conversions by 25%, decreased time-to-sale by 30%, and helped increase sales by 100%. Professional market researcher and content author in education, finance, and healthcare segments with special skills for creating positioning and messaging frameworks and buyer-centric content for B2B products and services. Master at designing and implementing sales-enablement programs, including substantive sales trainings and significant development & delivery of sales collateral and partner tools. Data management expert in analyzing web trends, maximizing lead conversions, forecasting marketing-led revenue, and optimizing marketing ROI.