David Chen

Background

About David Chen

I'm a Content Marketing Manager with 10 years of experience in B2B SaaS. I have a diverse background, including software engineering, public sector, healthcare, private enterprise, FinTech, and Government Affairs. I offer exceptional comprehension of all levels of the customer journey with the ability to strategize and shift voice as needed. I enjoy forging strong working relationships and communicating with all organizational levels—from C-Suite and content writers to editors and product managers. EXPERTISE Content Strategy – Content organization; brand awareness; nurture campaigns; content audit; repurposing/refresh; content calendar; gap analysis; SEO; A/B testing Project Management - Convene and align diverse team members, including subject matter experts and content creators; milestone identification; task assignment; timeline management; integrated campaign development, management and execution Marketing Communications – Dynamic marketing communications for demand generation and content marketing, from ideation to post-delivery analysis; corporate communications; ghost writing; SEO; webinars; eBooks; bylines; white papers; event support; newsletters; email campaigns Technical Writing – Training manuals; software and procedural documentation; collaboration with Engineers and Product Managers; agile environment; document curation; interview stakeholders about their roles, experience, needs, and expectations