David Clement

Background

About David Clement

Unlocking Japan's B2B Market for Global Companies After over 30 years of leading B2B sales transformations at Oracle, Cisco, and Dow Jones, I've learned that Japan isn't just another market—it's a different game altogether. That's why I founded my dual practice to help international companies not just enter Japan, but thrive there. As Principal Advisor & Japan Market Lead at AIM-B2B (Custom Media K.K.) I design and execute full-stack go-to-market strategies that leverage Japan's complexity to create a competitive advantage. Working with executive teams, I navigate cultural nuances, accelerate market entry, and align enterprise sales strategy for measurable impact. What makes us different: We combine strategic advice with award-winning execution. Partnering with Custom Media's integrated marketing team, we deliver comprehensive solutions, ranging from stakeholder mapping and sales process optimization to demand generation campaigns, all designed to create a qualified pipeline and drive sustainable growth in Japan's relationship-driven B2B environment. As Founder & CEO of Lane G.K. I help global clients transform their strategic account management capabilities, building "To-Be" operating models that increase customer lifetime value and sales velocity across markets. Think of it as scaling the discipline that made me successful in Japan to work anywhere. Why This Matters Japan represents a massive B2B opportunity, but 70% of international companies struggle with market entry. The difference between success and failure isn't just strategy—it's execution that respects local business culture while delivering global standards. My approach: Translate your global vision into locally relevant action. Whether you're launching a SaaS platform, expanding enterprise sales, or optimizing existing operations, I deliver data-driven strategies that generate qualified demand and accelerate revenue growth. Would you be ready to crack the Japanese market? Let's discuss how the right strategy can turn complexity into a competitive advantage.