David Cockerham

Background

About David Cockerham

I’m a Partner Sales Manager with 15+ years’ experience in driving revenue growth through identifying new business opportunities focused on enterprise customers, engaging with CxO level leaders, and working with sales teams to identify qualified partners, with companies such as HubSpot and Intel (Sydney). I hold a Bachelor of Science in Computer Science and Business Administration and certifications in Business Analytics from the Wharton School of Business.In my recent role as a Senior Channel Account Manager at HubSpot, I led the acquisition of new customers by implementing key strategies, including innovative top-of-funnel approaches and inbound marketing activities. I successfully transitioned partners to sell SaaS platforms which increased partner-won platform deals, by cross-training partners on the entire platform and implementing strategies to position the platform earlier in the sales cycle. In my previous role as Director of Channel Sales at Good Technology, I increased the channel business to nearly 100% of total revenue, contributing to a 250% year-over-year growth in the Asia Pacific region while leading the regional team to grow partner-sourced opportunities for six consecutive quarters. I also developed and implemented a go-to-market strategy for mobility security, establishing two regional distribution partners and expanding the network to 65 resellers and solution providers in the first year:¤ : Over ten years of experience driving incremental revenue growth in multiple ecosystem selling models, through identifying and nurturing high-value prospects to expand market reach. Expertise in deal execution, ensuring seamless contract negotiation and implementation to achieve strategic business objectives.¤ : ANZ partner community focus working in a range of technology fields (Hosting, SaaS, Security, Mobility, and Networking), in my roles at F5 Networks, Good Technology, and Intel. ¤ : Successfully closed the largest enterprise deal in the APAC region at Good Technology by positioning the entire platform, identifying a unique multi-year solution, and anticipating future technical needs.