David de Prada

Background

About David de Prada

Proven ability and skills to design and implement relevant results-oriented research projects [media strategies, productivity, efficiency & effectiveness measurement, targeting, market research, marketing tools,…] to support communication and business growth strategies for global and local clients- High understanding of media [planning, buying and tracking] with the ability to analyze and interpret consumer and media performance analyses - Management of international media investments & buying strategies for global clients- Development of data analysis techniques for market and consumer insights generation- International projects coordinator and team’s management- Design of cross-country research projects to support top management decision making. In summary, a large international experience, a solid media & marketing expertise, a proven capacity to identify insights from facts and figures on strategic & business issues, and a collaborative mind-set.