David Desimone

Background

About David Desimone

I am a seasoned pharmaceutical digital marketing leader with 10+ years of multichannel experience spanning paid search, programmatic, streaming/CTV, and video. Recognized for translating data insights into high-impact campaigns, I have delivered double-digit lifts in prescriptions, 23× search growth, and multimillion-dollar ROI for launch and mature brands alike. Professional focal points include omnichannel strategy, DTC + HCP audience segmentation, KPI dashboarding, regulatory-compliant creative, and vendor partnership management. Delivering superior results in these areas requires clear communication, cross-functional leadership, and a hands-on command of platforms from Google Ads and YouTube to Salesforce Marketing Cloud. Currently, I am Director, Video Investments at Klick Health, where I integrate streaming, linear, and programmatic tactics for brands such as Nurtec and Trintellix, mentor emerging talent, and align campaign planning with broader commercial objectives. Previously, I directed biddable media efforts that produced 5,500 incremental prescriptions and a 2:1 ROI through real-time, weather-triggered YouTube activation. Colleagues describe me as an analytical, collaborative, and outcomes-driven partner who thrives on solving complex marketing challenges while maintaining rigorous compliance standards. I’m eager to connect with pharma marketers, brand leaders, and data-driven innovators, feel free to reach out if you’d like to explore synergies.