David Dessau

Background

About David Dessau

A marketing and business intelligence professional with an Honours Bachelor of Business Administration degree, specialized in finance. I have extensive applicable knowledge that I have gained with 7+ years of experience in data visualization, ETL processes, trend and forecasting analysis and evaluation methodologies. What is data to you? Big data, small data, databases, datasets, data analysis… data is the current buzzword for many companies in this generation. But what does it truly mean and how can we utilize it in our business decisions? No matter how well we ingest data, process it and join it, there is still one part that does NOT always get across. Telling the story of data can mean almost as much as gathering it, as this is where future decisions get made. Data and story telling go together and it is the passion I have found since starting my career in a marketing science position. Stanford created a cognitive study of recall in a process that had individuals deliver a speech with the goal of remembering the details that were told. The results were undeniable, approximately 5% of people recalled the facts in the speeches presented while 63% of people could recall the story that was told. Stories are powerful and with the ability to analyze data, opportunities are not only more likely to be seen, but also more likely to be acted on. I have 10+ years of experience working within the industries of CPGs, e-commerce, financial services and not for profits. From my experience in the CPG industry to media and advertisement, the data comes in the same, but the story always changes. Getting the whole picture is what drives me to keep working harder and a purpose to find new stories to tell.