David Fairlamb
Casino Marketing - Gaming Consultant at Game-X Training & Consultancy
Based in Russia
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Seniority
Staff
Department
Other
Location
Russia
Industry
Gambling Facilities and Casinos
Company size
1 to 10
Contact information
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d•••••••@gamexconsulting.com
Phone
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Background
About David Fairlamb
SUMMARY I am an experienced marketing professional with a demonstrated history of over 15 years leading teams at the best online and land-based gaming companies from Las Vegas to Sochi, Russia. I am specialized in executing strategies that connect gaming brands with customers, drive traffic, generates awareness, and increases revenue. • Advertising & Marketing: Traditional offline ATL and BTL. Digital marketing/advertising, social media and influencer marketing, content marketing. Public Relations. Brand partnerships and activations. • Project & Team management: Online/mobile casino and poker gaming, sports betting, and Esports initiatives. Event management. Loyalty program development, F2P casino gaming development. Team management - training, support, guidance, budgeting, procedures, and policies. • Business & Player Development: Strategic planning and execution – player acquisition and casino sales - affiliate and junket marketing –- CRM/database analysis and marketing - loyalty program marketing and management • Responsible Gaming & Gaming Compliance: Data and Personal Privacy - EU General Data Protection Regulation (GDPR), anti-money laundering policy (AML), Know Your Customer (KYC) regulations, Responsible Gaming – Player Protection.
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