David Gannon

Background

About David Gannon

Following 3 years as Account Director for Clough Howard and Richards Ltd, a Manchester based national advertising agency group, David set up his own advertising agency and then became a partner and director of CW Advertising Ltd. The agency handled a variety of media and promotional tools including TV, Radio, Magazines and provided the services of PR, Trade exhibitions and packaging advice for clients across the UK and Ireland. A successful six years was spent developing the CW agency and after this period David wanted to try something new and became the Marketing & Communications Director of Broughtons a large Bathroom distributor based in the UK. In 1990 he moved to the Public sector as Head of Marketing for Kirklees Metropolitan Council - one of the first such posts in the country. The Council was a pioneer in introducing a marketing-led approach to communications management within the public sector. David was responsible for marketing training programmes, customer surveys, market segmentation strategies and also corporate strategy which included internal communications and customer-service programmes. Other senior posts in local government include Head of Communications and Information at the London Borough of Havering and Head of Communications at Lincolnshire County Council. In addition, he also spent many years as a copywriter working for clients direct, and agencies across the UK and Ireland, and as an independent marketing communications advisor and trainer. Since David has been a Senior Lecturer at Lincoln Business School working on a variety of courses within the disciplines of Marketing Advertising and Public Relations. He holds a M.Sc. in Marketing and the CIM Professional Diploma. • Fellow, Higher Education Academy • Member, Chartered Institute of Public Relations • Member, Chartered Institute of Marketing Fellow, Institute of Sales & Marketing Management Member, Mensa (since 1989) Conversational French and Irish