David Grassham
Head of Insight at England & Wales Cricket Board Ecb
Based in London, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
London
Industry
Spectator Sports
Company size
811
Contact information
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d•••••••@ecb.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About David Grassham
Strategy and Insight at the ECB. Run the Insight team - driving approach to KPI creation and tracking, run all research, create insight presentation for executives, also manage the odd strategy project. Ex- Sky Group Strategy and Sky Sports strategy. Excellent strategic mind and trusted to work the analytical pieces critical to Sky, including sports rights valuations. Broad experience across sports content, commercial negotiations, broadcast and subscription services. Passionate about using data, insight and research to make good decisions. Specialities: Strategic analysis, structured thinking, stakeholder management, business case creation, sports rights valuation, content strategy, project management, presentation creation for board level and C level, qualitative and quantitative research, telecoms
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