David Greb

Background

About David Greb

For over 15 years, I’ve transformed white space into growth across the health and wellness sector. Today, as Head of Medical Product & Channel Strategy at Spectrum Therapeutics (Canopy Growth), I bring first-principles thinking and deep customer insight to create patient-centric products, profitable portfolios, and channel strategies that thrive in highly regulated markets What I deliver - Innovation at scale: I build end-to-end frameworks that take ideas from concept to successful in-market execution- Commercial impact: 30+ successful product launches, multimillion-dollar B2B partnerships, and full P&L ownership. I consistently drive top- and bottom-line growth by combining creative, outside-the-box thinking with disciplined execution- Strategic growth – I expand distribution channels, increase patient access, and unlock new revenue streams across diagnostics, OTC, and wellness markets- Leadership that sticks – I create cross-functional teams that combine scientific rigor with entrepreneurial speed, fostering cultures of smart risk-taking and measurable results. How I think - I approach problems from the ground up—dissecting root causes, challenging assumptions, and designing solutions that balance customer utility, regulatory reality, and commercial sense. “Fail fast, fail cheap” is my operating mantra; disciplined experimentation lets the best ideas rise quickly. Credentials in brief - Separate Honours degrees Biomedical Toxicology and Economics, plus executive certificates in corporate innovation, key account management and client development, new‑product commercialization, and strategic leadership from Schulich, MIT Sloan, Vanderbilt Owen, and U of T Rotman. Beyond the office - Mapping night skies, hunting crystals, foraging mushrooms, and studying the hidden networks of plants keep my curiosity sharp and my perspective wide.