David Hallstrom

Background

About David Hallstrom

SEO and Digital Growth Leader with over 18 years of experience driving organic traffic, revenue growth, and customer acquisition for startups and enterprise organizations. Proven success building and scaling SEO programs, leading high-performing teams, and executing technical, content, and AI-driven strategies that deliver measurable business impact. Whether scaling OddsTrader.com to 400K+ monthly users (+9,900%), leading a 65-person team at Quote.com, or managing SEO for 45+ affiliate domains, I blend strategic SEO leadership with deep hands-on execution. I’m experienced in cross-functional collaboration with product, engineering, editorial, and executive teams to drive business performance across sports betting, fintech, insurance, and digital marketplaces. Specialties include: • Technical SEO & Site Architecture • Generative Engine Optimization (GEO) • Content Systems & AI Optimization • Affiliate SEO Strategy • Executive Stakeholder Reporting • Programmatic SEO & CRO • Mobile SEO, UX, & Conversion Paths I thrive in environments where SEO drives the business, and where close collaboration between product, engineering, content, and analytics is essential. Open to executive SEO roles, VP, Senior Director, or Director, where I can lead, scale, and build high-impact SEO systems from the ground up.