David Henning

Background

About David Henning

I am a passionate people leader, providing guidance and foster development and transformation in a VUCA world. Utilizing digital tools, automations and AI to transform businesses, generate business benefits like better consumer experience or efficiency and effectiveness. In adidas I am connecting people and teams across the globe to deliver large-scale projects in full and on time with the highest business value for countries all over the world with local and global teams. I gained a high level of expertise in (Digital) Retail, Wholesale and Franchise business as well as in DTC digital commerce due to successful implementation of various programs I led in previous years, managing large stakeholder groups at all levels. A successful project or product depends on a high user / stakeholder adoption. To achieve that, it is key to listen to the demands and improvement wishes, challenge current processes and evaluate the as-is from a business perspective, to design new user experiences and digital strategies. While focusing on achieving the desired outcome, I am following a data-driven, KPI-based approach, that provides transparency and a maximum of clarity for stakeholders. As strategic business consultant, I am supporting KMUs in their business transformation of internal and consumer/ B2B partner processes, digital marketing, marketing planning and mid-and long-term communication approaches. To support in the change management process, I am creating in-person and digital trainings and story-telling content that reflects the values and purposes of the brand, benefitting from my experience as journalist, moderator,(sports) commentator and video producer on and off stage. You can find me also as speaker on various conferences about Digital Transformation, User Experience, Engagement and Digital Commerce as well as marketplace and platform strategies.