David Hickman

Background

About David Hickman

I am a highly successful sales and commercial lead with UK and European experience heading up sales channels across numerous industries. I have been successful in large companies, with 15+ years FMCG experience at Bacardi, Unilever, Molson Coors and DCS Group, and I have also had great success at smaller companies. Having strong commercial skills in both large and small companies allows me to combine a corporate process driven approach with an entrepreneurial spirit. I have expertise in creating and implementing channel strategies as well as building high performing teams set up to deliver their objectives. Managing multiple markets across Europe has enhanced my ability to implement the right market strategy to ensure successful market growth. I have strong commercial acumen with high capability in P&L management and the ability to deliver ROI. Through my experience in Commercial Planning (NRM), Category Management and Research & Insight I have developed excellent analytical skills, ability to improve processes and operational efficiencies whilst becoming adept at strategic planning. I understand the importance of data and insight but I am able to turn insight into action, which I have pro-actively brought into the teams I have lead. I am a strong believer in the importance of integrating the company purpose and extolling the brand values into everyday business life.