David Jaffe

Background

About David Jaffe

Sales Operations & Growth Strategy Leader with 10+ years scaling high-performance commercial functions across marketplaces, eCommerce, and B2B sales environments. I specialise in GTM strategy, sales enablement, lead conversion optimisation, and cross-functional execution. At Kingfisher, I lead Growth & Sales Ops initiatives for our marketplaces — using Salesforce, Cognism, and advanced funnel analytics to automate lead workflows, improve forecasting, and unlock millions in incremental GMV. I partner daily with B2B sales reps, enabling them to hit targets through structured funnel mapping, tooling improvements, and performance insights. Previously, I scaled revenue at SellerX by 6x and led a $1.2bn category at eBay, managing commercial teams across BD, AMs, and merchandising. With strong stakeholder influence at C-suite level, I’ve driven commercial recommendations (operational efficiency, monetisation and pricing initiatives), and led multi-country projects to expand marketplaces and deliver GTM excellence. Passionate about scalable systems, operational efficiency, and helping sales teams close better and faster. Adept at SQL, Excel, and working across Product, Marketing, and Finance to drive performance.