David Kell

Background

About David Kell

As a passionate customer advocacy leader with 13+ years of experience across cybersecurity, enterprise tech, and consumer brands, I thrive at the intersection of customer engagement, strategic storytelling, and business growth. I've built and scaled global advocacy and VoC programs at top-tier organizations like Palo Alto Networks and Cisco, helping brands turn customers into champions and stories into revenue. At Palo Alto Networks, I led global advocacy for Network Security—developing scalable playbooks, launching high-impact campaigns, and creating 70+ compelling customer stories (case studies, webinars, press releases) that fueled over $330M in influenced pipeline in FY24. I modernized advocacy processes, increased global content engagement by 245%, and brought executive visibility to customer success in AI-driven security, SASE, OT/IoT, and Zero Trust. Previously at Cisco Security, I launched and scaled the Cisco Security Ambassador Program, recruiting 800+ active advocates (including 27 Global brands) and directly supporting 97% of sales-driven reference requests—impacting $13M+ in pipeline. Whether developing a strategic VoC framework, aligning GTM with product marketing, or producing stories that resonate across Gartner, RSA, and Black Hat, my focus is consistent: build authentic relationships, amplify the customer voice, and drive measurable impact. Core Expertise: • Customer Advocacy & Reference Management • Voice of the Customer (VoC) Strategy • Customer Storytelling & Content Development • Cybersecurity Marketing (NetSec, SASE, XDR, Zero Trust, AI) • GTM Alignment, Event Marketing & Stakeholder Engagement • Martech Platforms: Salesforce, Marketo, Influitive, RO Innovation • Analytics & Reporting: Tableau, Power BI Let’s connect if you're looking to create customer-led growth, elevate your brand’s credibility, or turn your happiest customers into your strongest sales assets.