David Kovach

Background

About David Kovach

I’m a research and insights leader with over 20 years of experience translating complex data into clear, actionable strategies for global brands, universities, and the evolving EV ecosystem. My career spans executive roles in research, analytics, and audience insights—guiding organizations such as PlugShare, EVgo, The Ohio State University, Ipsos, and MaritzCX. At PlugShare, I lead advanced research initiatives shaping the future of EV infrastructure and consumer behavior. Previously, at Ohio State, I built and directed the university’s data and analytics strategy, unifying research, data science, and storytelling to strengthen brand and engagement outcomes. Across industries—from automotive and energy to higher education and healthcare—I’ve helped senior leaders uncover the “why” behind consumer behavior, optimize experiences, and drive measurable impact. I’m passionate about advancing the field of market research through innovation, mentorship, and thought leadership. Whether advising executives, designing new methodologies, or building high-performing teams, my goal is the same: to transform insights into meaningful action.