David Leach

Background

About David Leach

I am the guy who brings the business value message to light in the eyes of customers, partners, analysts, press, and the public. I do this by distilling the essence of what our business has to offer, and listening closely to my audience and identifying and confirming their issues of concern. Then I apply a potent blend of strategic, analytic and creative intelligence to aligning product and service function to the problem, in terms my audience can understand. I’m a glue guy. I bring people together and help them see themselves as part of a common vision. SPECIALTIES Product Strategy Vision and Concept Development Product / Solution Marketing Pricing Strategy New Market Development Messaging Architecture Sales Enablement Marketing Program Development Global Multicultural Teaming Market Segmentation Competitive Analysis Digital Media and Social Media Channel Marketing Press and Analyst Relations Trade Show Management Author and Spokesperson