David Lucas

Background

About David Lucas

A Senior PMM of 5 years, working in tech companies for over 12 years (incl TikTok, Google, Meta) passionate about building customer first solutions that grow both their businesses, and ours together. Learn more @ davidlucas.me As a Global Product Marketing Manager at TikTok, I specialise in driving product strategy, adoption, and go-to-market success for advertising solutions across diverse markets. With a strong background in scaling product adoption, enabling agencies and advertisers, and delivering measurable business growth, I excel in cross-functional collaboration and market-specific insights. Key Areas of Expertise: Bringing products from 0-100%: From ideas, to in the hands of the world's biggest customers I've had experience in bringing ideas to life, backed by data, customer insights and excellent PM and XFN collaboration. Go-to-Market Strategy: Proven track record in launching impactful products and executing strategic campaigns that drive market penetration and revenue growth. Cross-Functional Collaboration: Skilled in aligning Product, Sales, L&D, and Marketing teams to achieve common goals, resolve challenges, and deliver scalable solutions. Agency Growth: Experienced in developing programs that significantly increase revenue/ARPA, and active advertiser engagement through targeted initiatives. Product Adoption: Adept at increasing product readiness and adoption among diverse advertiser segments by implementing simplified solutions, comprehensive training, and strategic partnerships. Market Expansion: Successfully led the launch of TikTok’s advertising solutions in multiple international markets, coordinating efforts across extensive cross-functional teams to ensure seamless execution and growth. I am passionate about leveraging data-driven insights and innovative marketing strategies to empower businesses and drive success in the ever-evolving digital advertising landscape. 2025 for me will be the year of adding AI into my tool belt, with limited experiments so far as a PMM already done, I want to transform our platform leveraging AI to save humans even more time to spend on what matters to them.