David Lyons

Background

About David Lyons

Dynamic Retail Executive | Strategic Leader | Operational Innovator Senior executive with 15+ years of experience leading enterprise retail strategy, store operations, and customer experience innovation at scale. I currently serve as SVP of Store Strategy, Operations, and Customer Care at Belk, where I drive cross-functional initiatives that improve execution, elevate service, and deliver measurable business outcomes. My core strengths include P&L ownership, labor and expense planning, omnichannel transformation, workforce and task management systems, and operational redesign. I've led multi-year enterprise rollouts, improved conversion through clienteling and service model redesigns, and driven $MM in payroll efficiency without sacrificing experience. A data-informed operator and collaborative leader, I’m passionate about building high-performing teams, simplifying complexity, and delivering best-in-class customer journeys—especially in high-velocity environments. I thrive at the intersection of analytics, execution, and leadership. Let’s connect if you’re passionate about the future of retail or interested in how strategy becomes results at scale.