David Marshall
Professor of Marketing and Consumer Behaviour at The University Of Edinburgh
Based in Edinburgh, United Kingdom
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Seniority
Staff
Department
Education
Location
Edinburgh
Industry
Research Services
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16K
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d•••••••@ed.ac.uk
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Background
About David Marshall
Professor of Marketing and Consumer Behaviour and previously Director of Postgraduate Programmes and member of Executive Team at the University of Edinburgh Business School. Primary research interests include research on food access and availability; consumer food choice and eating rituals; and children’s discretionary consumption in relation too food advertising and marketing. He edited Food Choice and the Consumer (1995) and Understanding Children as Consumers (2010) has published in a number of academic journals including Journal of Marketing Management, Consumption, Markets and Culture, Journal of Consumer Behaviour, International Journal of Advertising and Marketing to Children (Young Consumers), Appetite and Journal of Food Quality and Preference. Specialities: marketing, consumer behaviour, food choice, children as consumers
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