David Martinez

Background

About David Martinez

Strategic Sales Operations for 17+ years in reporting, analytics, incentive compensation & sales force effectiveness with focus on Lean Six Sigma operational efficiencies. Led a 3 member Commercial Team. Mentored and developed 3 Sales Operations Interns. Supported Commercial Executive teams, Field Sales Teams (hospital, acute care, oncology, retail, specialty and 1099 sales teams). Business Intelligence/Artificial Intelligence: MS Excel AI, Whiz.ai, created Power BI & Excel sales dashboards, QLIK View, Trinity Life Sciences Data Warehouse, Archi-tech DART (Data Analytics Reporting Tool), Master Data Management. IQVIA/IMS data & analytics solutions National & Sub-National (IQVIA File Express, WSP, NSP, NPA, Xponent, IMS/IQVIA SMART, NDTI, Global MIDAS). CRM SalesForce, Synergistix CATS (Customer Analysis Targeting System). SalesForce System Administrator-RANGER (highest SalesForce Trailhead rank). Incentive Compensation: plan design, train, process, payouts, reports, scorecards & analysis. 3rd Party Logistics reporting, tracking & analytics with ABC-ICS (Integrated Commercialization Solutions), Eversana & DDN (sales, inventory, GPO, contracts, rebates, 867, 852 & 844 chargeback data), Power BI Channel Management. Multiple zip-terr alignments (AlignStar-Xactly) Therapeutic Areas include Oncology, Critical Care, Orphan Disease, Moderate Sedation, Cardiovascular, Endocrinology, Pain, Urology, Thrombolytics and Anti-infectives. Training: Product training, workshop creation, home-study instructional design and meeting logistics for seven product launches. New-hire product, CRM, PDMA & regulatory training. Internal Partners: Partner with internal executive leadership, national accounts, finance, business development, trade, national accounts, managed markets, marketing, HR and regulatory-medical teams. Additional external vendor teams/relationships include MedPro (WebID), TGaS Advisors (Trinity Life Sciences), Integrichain, QPharma (PDMA), Axtria Commercial Excellence Summit, SalesForce World Tour, NYC, Veeva CRM Summit & Conference Room Pilot, IQVIA-IMS IC/CRM Conferences, Synergistix CRM User Conferences and Round Tables, Tegra Analytics (alignment), Wolters Kluwer (WK) Pharmaceutical Audit Suite (PHAST), IBM Micromedex (Red Book) & WK Medispan (PriceRx), M5 Digital (video production) Advanced MS Excel user: Generative AI (Artificial Intelligence), pivot tables, dashboards, Power BI, Power Query, DAX (Data Analytics Expressions), Power Pivot, QLIK, Macros and VBA programming. Skill Path Star 12 seminars & webinars. US Army Veteran