David McCanless

Background

About David McCanless

I am Smart, Nice and Unstoppable. As an award-winning creative director and brand strategist, I am obsessed with simplifying problems, driving clarity and the power of storytelling to help brands find their place in the world. Through humanizing brands I help them find their unique position allowing them to elevate distinction and ignite business growth. I design consumer-focused narratives and compelling, original content, within advertising and social channels to amplify brand awareness, build reputation, and drive preference. My work demonstrates expert strategic thinking, creative storytelling, and understanding of consumer behavior. I am a passionate, collaborative and engaging leader, effortlessly building relationships with internal and external partners and inspiring my teams to be curious and embrace possibility to deliver the absolute best work of their careers. INFLUENCE & IMPACT • Earned multiple awards and publications for strategic results-driven Brand campaigns for Pfizer. • Refreshed brand strategy, naming and packaging for SageV Foods drove 50X growth over 5 years. • Packaging design systems at Danone shifted category orthodoxy within plant-based food and beverage. • Agile process implementation at Danone drove multiple 40M+ products for Plant-based and premium dairy innovation pipelines WHAT OTHERS SAY ABOUT ME “ David is one of the very best brand consultants with whom I've ever had the pleasure and luck of working: his leadership and groundbreaking design direction; his advanced ability to think and argue critically about brand strategy and identity as well design planning, development, and analysis; his work ethic, focus, clearheadedness, and upbeat nature; and, his ability to be an inspiration to others-as well as a pleasure to have on any team-all combine to signal great things for anyone who has the foresight to work with him.” EXPERTISE • Brand Development & Management • Brand Strategy • Packaging Strategy and Design • Creative Strategy & Direction • Visual & CSR Storytelling • Advertising • UX/UI STRATEGY & DESIGN • External Agency Partnerships • Marketing Communications • Social Media Marketing • Video Strategy