David McMichael

Background

About David McMichael

As a versatile and dynamic senior sales and operations executive, I am recognized for my unique ability to capture market opportunities, accelerate revenue growth, integrate strategic acquisitions, and build dynamic brands in highly competitive and rapidly changing consumer products environments. My unshakeable confidence that businesses run on relationships and people want to succeed motivate me to optimize business operations and dramatically improve productivity, while using values and principles to build high-performing teams that maintain a relentless focus on customers, results, and relationships. My pragmatic optimism and expertise as a brand and marketing innovator have helped multiple emerging brands become market leaders including Evian, Core, Monster, Vitamin Water, Body Armor, and Bai.Throughout my diverse career, I’ve proven that healthy cultures, effective processes that are implemented well, and capable people in the right roles achieve dramatic outcomes. Multiple times, I’ve been asked to shepherd an organization through the uncharted path of immense business and organizational change.As Senior Vice President and General Manager for Direct Store Delivery at Keurig Dr Pepper, I owned P&L for a $2.1B business unit covering eight states and employing 4400 associates. While enabling revenue growth, improving business operations, and integrating new brands, I increased revenue 7.7 percent, improved gross margin 10.5 percent, and multiplied operating income 13.5 percent. Following the merger of Keurig and Dr Pepper, the CEO and CCO asked me to become President of the $6.2B Direct Store Delivery organization and lead the business through a complex integration. While adapting to the ever-changing dynamics of a global pandemic, I created and implemented a comprehensive plan that grew revenue 6.9 percent, increased gross margin 11 percent, and improved operating income 12.9 percent while ensuring the health and safety of customer-facing associates. Let’s begin a conversation about how I can generate enterprise value, accelerate growth, and lead brand development in your organization.