David Mollet

Background

About David Mollet

I am an Internet Strategist with nearly 30 years of experience in small business, online marketing, sales, account management & business development. I was the Marketing Manager of Australia On-Line way back in 1994 and I am the current owner and Principal Internet Consultant of Click Campaigns. My primary area of expertise is helping businesses of any size maximize their ability to use the internet to achieve their primary objectives, in particular, lead generation and customer acquisition. Building your customer base online comes down to two simple principals, getting targeted traffic to your website and then converting that traffic into leads and sales. The best ways to get targeted traffic to your website are Search Engine Optimization,(SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing and Online Advertising, and I am an expert in all these areas. The best way to convert targeted traffic to your website into sales is via online engagement and this begins with copy writing. I can't stress how important good copy is to having a successful online presence. Most people try and do it themselves and 99 times out of 100 it's a big mistake, especially since copy also needs to be search engine optimized as well as highly credible, engaging and persuasive. Other important engagement tools include online product launches, video, pod-casts, blogs and engagement principles like education. My final word about Internet strategy and online marketing is this. So often people baulk at it, or try and do it themselves, because they are worried about costs. If that's you, you might want to consider that perhaps you've put the cart before the horse. Online marketing is all about return on investment (ROI). If you give me $20 and I return you $100, it's the $100 that matters. Look around you. None of the successful businesses you see got where they are without investing money to get more customers, and if you'd like to do that online, I can definitely help you out.