David Nadsady

Background

About David Nadsady

A disciple of Blue Ocean Strategy, I aspire to the premise that game-changing strategy reinvents the rules to deliver vastly superior customer-centric value and profitability. I challenge status quo to help companies break free from competition-based thinking that stifles innovation and growth, developing disruptive strategies to reach beyond existing demand, deliver differentiated value, grow margin-rich business and make the competition irrelevant. I applied these principles in marketing companies to successful exit in the fiercely-competitive, highly commoditized IT Asset Disposition (ITAD) industry. For Redemtech, I authored a comprehensive brand marketing plan, directed a corporate rebrand and drove a PR/analyst/social marketing program that led to the company achieving the top brand recognition in the U.S. and Europe and the highest Leader ranking for independent service providers in Gartner's Magic Quadrant for ITAD. Redemtech was acquired by Arrow Electronics in October 2012. After taking a break from ITAD to serve as Partner and Chief Strategist for a boutique software development firm, I was recruited by ITRenew to help position the company for acquisition. As the Vice President of Marketing, I led a re-branding that transformed the company’s image from a regional technology broker to a Silicon Valley think-tank that revolutionized margin-rich hyperscale data center decommissioning and onsite data security services. In less than 3 years, ITRenew nearly doubled its revenue and sold for an unprecedented acquisition price in November 2017. Serving as an independent consultant, co-principal and fraction VP of Marketing, I then fulfilled a variety of strategic marketing roles for several organizations, during which time I also authored and pitched to investors a unique business plan to disrupt ITAD's mature market equilibrium. At Celestica, I introduced full-cycle circular economy and supply chain decarbonization solutions for hyperscale data center and OEM as-a-service that delivered exponential lifetime revenue and gross margin potential, while greatly reducing cost and value chain emissions to accelerate net-zero carbon emissions goals. I also helped launch a global ITAD service, securing a Top 3 hyperscale award to service 300+ data centers globally. I earned a BA in Public Relations from the prestigious Ohio University E.W. Scripps School of Journalism, graduating summa cum laude.