Seniority
Director
Department
Sales & Business Development
Location
Mississauga
Industry
Banking
Company size
96K
Contact information
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d•••••••@rbc.com
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Background
About David Nicho
As a Director of Merchant Solutions at RBC, I lead and manage the activation and usage of Avion Rewards merchant products, which offers differentiated value propositions for strategic merchant partnerships. With over 15 years of experience in banking and retail, I have a strong background in customer relationship management (CRM), digital marketing, product development, and consumer loyalty programs. I am responsible for driving consumer acquisition, usage, share shift, and retention, as well as overseeing the budget allocation, risk reviews, data governance, and platform modernization solutions. I also leverage my event planning, management, and consulting skills, which I acquired as the founder and owner of my own business since 2009, to lead the development of various activation strategy. My mission is to deliver exceptional customer experiences and value-added services that enhance RBC's brand reputation and market position.
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