David Nypaver

Background

About David Nypaver

Most recently I have been the Product Marketing Manager, Digital Signage Displays, HP Displays Business Unit. I developed the DSD roadmap and strategy, Marketing Requirements Documents, pricing strategy, industry segment analysis, product feature/function requirements, value proposition, key marketing messaging, competitive analysis, and opportunity analysis for the emerging HP Digital Signage Displays business. Notable Accomplishments: • Developed a product strategy and roadmap through 2014, created messaging and a basis for the HP Digital Signage End-to-End Solution portfolio and offering, and got Executive approval for the DSD Roadmap which included five major product offerings and a Touch Screen solution. • Got Executive approval of two Marketing Requirements Documents (MRD) for an Entry DSD offering and two DSD offerings which replaced the existing HP DSD product line. • Established myself as a significant contributor, valued resource and consultant, and a DSD segment expert. Previously, I worked as a Product Marketing Manager for IBM’s Unix server and workstation business where I deceloped and managed multiple server products’ marketing strategy, programs, world-wide launch, feature/function content, pricing strategy, input for annual world-wide business planning, market messaging and go-to-market planning, field sales collateral development, and future product planning and development input with total annual revenue targets over $500M. Additional key positions in my career history with IBM include: • Program Director, Marketing and Strategy, LCD Monitors and LCD Panels in Houston, TX • Program Director, IBM World-Wide HDD Sales, Compaq Account in Houston, TX • North American Sales Manager, IBM Printing Systems Company in Boulder, CO • Sales Manager, ASEAN, IBM Printing Systems Company • District Manager, IBM Printing Systems Company in Houston, TX from 1992 through 1995 • Branch Manager, IBM Houston Customer Center Specialties: Product Marketing, Market Analysis and Segmentation, Marketing Messaging and Product Launch, Financial Analysis, WW Pricing Strategy, Business Plan Development, Strategy Development, Team Building and Leadership, Go-to-Market Strategy Development, Product Life Cycle Management, Mentoring, Sales Management