David Ogunrinde

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About David Ogunrinde

Inspiring you to articulate the meaningful. When you dig for what makes you special, makes you relevant, makes you matter, you will discover purpose. When harnessed in design, purpose creates empathy and enthusiasm that leads to true engagement. Great design is about creating engagement. At the heart of things I'm a designer who believes in using the language of design to help brands articulate their purpose, richly connect with audiences, and create true brand experiences. I've enjoyed tactical work with entrepreneurs to launch start-ups, and strategic work with corporate leaders to strengthen existing brands. In each case, our work together was the most successful when guided by brand purpose and values. The more than 20 years spent in the visual design industry provides ample amounts of rich perspective. The journey from graphic design intern to launching the first internally-sourced design agency within Johnson & Johnson IT offers some invaluable education. All of which help me in running Inkroots and serving our clients, with purpose. Specialties: Brand Strategy, Brand Design, Brand Development