David Owens

Background

About David Owens

UX/UI Designer | Brand Strategist | Web Designer | Marketing Professional I'm a passionate and results-driven creative leader with 7+ years of experience in UX/UI design and 20+ years in the broader creative space, encompassing brand strategy, web design, and marketing. I thrive on crafting user-centered, accessible, and impactful digital experiences that drive business growth. My expertise spans the entire design process, from user research and wireframing to visual design, web development, and brand implementation. At FairCom, I spearheaded a transformative rebranding initiative, modernizing the brand identity and overhauling the digital presence. I led the redesign of the brand style guide, developed a comprehensive design system, and migrated FairCom.com from WordPress to Webflow (where I'm a certified expert). This involved building and optimizing the Webflow infrastructure, integrating CMS, conducting SaaS research, and embedding UX and accessibility principles throughout. The result was a stronger brand presence and a flexible platform to drive positioning and messaging for our ICP. My UX experience includes 4+ years applying UX methodologies to behavioral safety systems and 3 years specifically in UX/UI design. I excel at uncovering and researching user needs, solving complex challenges, and creating intuitive solutions. I'm proficient in a range of UX practices, including user research, wireframing, prototyping, usability testing, and design system implementation. Beyond UX, I bring a strong understanding of marketing principles and brand strategy. I'm adept at aligning design with business objectives and creating cohesive brand experiences across all touchpoints. My background in photography, graphic design, and web development provides a holistic perspective on visual communication and digital marketing. I'm a strong collaborator, facilitator, and communicator, comfortable leading cross-functional teams and managing projects independently. I'm passionate about staying at the forefront of design innovation, exploring new technologies like AI, and leveraging dynamic processes to create accessible and engaging digital experiences. Key Skills: UX/UI Design, IBM Enterprise Design Thinking, User Research, Web Design (Webflow Expert), Brand Strategy, Visual Design, Marketing, Web Development (HTML/CSS/Sass), Design Systems, Accessibility, Content Management (CMS), Email Marketing, Figma, Adobe Creative Suite, AirTable, Survey Monkey, and HubSpot.