David Pedrol

Background

About David Pedrol

Greetings! I am an accomplished and multilingual Chief Executive Officer with a passion for the wine industry and over two decades of experience in this field, with the last 15 years dedicated to making significant strides in the dynamic and promising Asian market. Throughout my enriching career within the international FMCG sector, I have demonstrated a keen understanding of business dynamics, making me adept at devising innovative strategies that leverage B2C e-Commerce platforms and targeted sales & marketing campaigns. My strong business acumen has enabled me to spearhead market penetration across the globe and drive business development initiatives in the vibrant Asian markets. Some key attributes that define my professional journey include: Successfully launching the pioneering e-Commerce venture, Winetobe Indonesia, Hong Kong, and Singapore, which introduced the first multi-country platform for wine in Asia. Leading Macro Asia Wine & Spirits to achieve an impressive 100% growth within its first year of trading, earning the prestigious title of the Number 1 web page in Hong Kong by Wine Times. Guiding Yesmywine to achieve a remarkable 60% market share in China within two years, surpassing growth targets by an impressive 350% & 150% for 2011-2012. Spearheading a groundbreaking joint venture with the renowned US wine magazine, Wine Enthusiast, to deliver subscriptions in China during its inaugural year. Driving international marketing and operations for Miguel Torres S.A, successfully launching an extensive sales and marketing campaign (Mix is Good) with Bodegas la Negrita. Honored as the 27th Most Important Person of the Wine World by Decanter Magazine. As a CEO/Director of Daimon Limited and PMA Winetobe Bali Indonesia, I have been at the helm of a revolutionary e-Commerce multi-country wine platform, facilitating seamless product deliveries to consumers across diverse geographical locations within a few hours. I have effectively forged strong relationships with wineries in Asia, establishing robust distributor networks and ensuring alignment with sales targets through diligent monitoring of Key Performance Indicators. As the Executive Director of Yesmywine, I orchestrated remarkable achievements, including the offering of 800 imported wines and over wines, amassing sales of 7 million bottles annually, and reaching 6 million registered members on the retail platform. Let's explore exciting opportunities and synergies together. I look forward to engaging with like-minded professionals on this transformative journey. Cheers