David Peterson

Background

About David Peterson

I am a Marketing, Communications and Public Relations professional with broad expertise working for and with Fortune 500 companies and draws upon a comprehensive background including brand marketing, public relations and media relations, trade and exhibit show management, experiential marketing, internal, external and web-based communications, social media campaigns, customer relationship management, advertising, and video production. Ability to develop public relations strategies and tactics; prioritize and execute large, and small-scaled projects from concept to execution; propose creative solutions; develop working rapport with key media contacts; and converse effectively with all levels of organization, moreover I have a strong work ethic and a passion for effective and efficient communications. KEY CAREER ACCOMPLISHMENTS •Successfully managed multi-million dollar media, event and advertising budget. •Established an integrated international approach to global brand marketing. •Managed multiple roles simultaneously: Global Brand Marketing, Corporate Public Relations, Racing Communications & Facilitation (BorgWarner); Producer, Writer, Director, Customer Relationship Management (MVP Collaborative). •Wrote news releases, executive speeches and marketing collateral aimed at increasing exposure of company’s technologies and products. •Produced and directed a customer glove box training video that was mass produced for a major auto maker. Specialties: Branding, Marketing, Corporate Public Relations, Media Relations, Marketing, Social and Digital Media, Communications, Customer Relationship Management, Video Production, Writing, Editing, Listening Sills, Trustworthy, Ethical,