David Ries

Background

About David Ries

I am a proven brand marketer with deep ties in China’s digital ecosystem. Since 2016 I have launched the digital channels for five iconic international brands and twice I also followed the brick & mortar brand deployment. Between 2016 and 2021 I led digital operations for Tecnica, Rollerblade and Nordica, then Moschino and Philipp Plein. From my very first experience in China, I saw an informational gap between brand and market placers, as well as processes riddled with entropy and inefficiencies. In 2021 I joined a data analytics SAAS startup, from which we launched EQI Data; the first platform aimed at addressing issues in unreliable data from platforms and empowering brands to close the gap and react to the market in real time. Initially at EQI data, my role was to coordinate data sourcing and offer the marketer's perspective on the creation of dashboards, working closely with the programming team to fine-tune the BI. After deployment I turned to a customer-facing role, creating scalable BD processes, B2B marketing and managing customer success. In late 2022, EQI Data went into seeding round A, with very successful results. As of Sep 2023, the social media influencer account I co-founded alongside my starring partner surpassed 800K followers and 1B total views, to be ranked one of the top 5 channels in the category. Throughout different projects I have always leveraged my technical knowledge to take charge of teams, drawing focus towards data-driven strategies, marketing, business development and client management. For the last two years, I have been on a journey to democratise business analytics and empower medium-large brands, gain universal access to real-time integrated data, process deeper strategies, and create accurate consumer profiles.