David Robatin

Background

About David Robatin

The Associate Creative Director at Gain is responsible for the bottom line creative product … and I take a personal interest and pride in delivering the best possible creative to our clients every day. From developing the thinking that goes into program strategy, to where we put that thought to work in concept development and messaging strategy, my diverse background and experience allows me to draw on many different perspectives. I have had the pleasure of working on the agency side and the client side — as the client contact and managing a creative team, as well as researching and reaching audiences in a wide variety of industries. Wearing many different hats has provided me the opportunity to learn from some of the best teachers I have encountered in my professional life, and I try to bring all of those points of view to every program I help develop. Ultimately, response determines success and I am always looking for new and innovative ways to blend the science of direct marketing with the art of design and copy, to create campaigns that help our clients achieve their strategic goals. Man I love my job. • Over 20 years of experience in Direct Response Marketing copywriting, creative and strategic development, message strategy development, creative team leader • Extensive background particularly in direct mail, email marketing, web development, remarketing, automated marketing campaigns • Experience in nontraditional direct response mediums and general advertising (tv, radio, outdoor advertising and event marketing) • Interactive marketing experience in developing copy and functionality for specialty websites, landing pages and online experiences Specialties: • Business Software: XCM, Sage ACT, Sage Timeslips • Communications: Consolidated Communications, FairPoint Communications, Comcast, SBC, SWB, Pac Bell, Microsoft • CPG (Consumer Packaged Goods): Giant Eagle • Financial: US Bank, BB & T now Truist, Chase, Delta Community Credit Union, Chartway Credit Union, Southeastern Credit Union, Netspend, GE Capital, Citizens, FleetCor, Capital One, Morgan Stanley, Union First Market, Wells Fargo, Discover • Healthcare: Humana, Cigna, CVS, NACo Live Healthy Discount Program • Retail: Nordstrom, Hanes, Reebok, Disney Vacation Club, Sealy, Amazon, IKEA • College Recruitment: Siena, Brandeis, Hofstra, NYU, Quinnipiac, Duke