David Stark

Background

About David Stark

Business Development - Media - Marketing - Sales - Executive: Over the years David has been consistently recognized as one of the media industry's most innovative sales, business development, and marketing executives. He has received the-2017 Edward R. Murrow Award for Excellence in Social Media, Network Television-2017 Cannes Silver Entertainment Lion for Creative Excellence-2015 PromaxBDA Gold Winner for Multimedia Consumer Tie In - Brand Integration Campaign-2008 Peabody Award for Presidential Primary Campaigns and Debates. David has extensive experience in leading numerous teams/functions (Marketing, Creative Services, Business Development, Sales, PR, Community Relations, Web Development, Analytics). The areas of expertise in driving profitable growth comprise of- Business Development - Brand Management- Multimedia Sales Strategies & Negotiations- Linear, OTT, Digital, Mobile & Social Marketing- Customer Acquisition and Retention- Sports Marketing, Sponsorships and Endorsements- Marketing Analytics & Strategies- Experiential/Event Marketing- Promotions- Public Relations. David's experiences and capabilities are expansive- Establishing innovative strategies across categories: Automotive, Technology, etc- Selling multi-platform, multi-year, multi-million dollar partnerships- Negotiating content, distribution and licensing agreements- Organizing multiple advertising agency review processes- Overseeing negotiations and directing advertising, sports marketing, & promotional agencies- Negotiating sports naming, brand usage and talent marketing rights- Leading and motivating national and global sales teams- Creating impactful experiential/event activations. Some of the most recognizable programs I've led and launched are- Toyota / TBS Music Goes Global - Hyundai 2008 Presidental Elections Integration - Jeep and Wrangler Jeans Familes of Nascar series - Lexus/CNNgo over-the-top streaming platform - CNN Charles Schwab- The Person Who Changed My Life & Champions of Change - TBS/SI/AOL Wrangler Jeans- Families of NASCAR promotion - CNN / Cisco WebEx product integration alliance - Paramount Studio's Anchorman 2 / CNN talent content marketing partnership - Square Enix Human by Design experiential, multimedia activation - Conan (TBS)/ Google Play in-program social media exclusive - CA Technologies / CNN Politics app product / content marketing multiplatform ad partnership - CA Tech/CNN Empire State Building election social media integrated programming activation