David Tiberia

Background

About David Tiberia

Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” ― David Ogilvy, Ogilvy on Advertising After 20 years in advertising, there's one thing I've learned: You can't win at marketing unless you're disciplined enough to measure outcomes - and bold enough to act on the results. I’ve built my career on that principle — leading performance marketing strategies that merge creative, data, and technology to drive measurable business outcomes. From overseeing 9-figure DTC campaigns to building proprietary analytics platforms, I’ve helped brands unlock the full power of disciplined, data-led marketing. Currently: VP of Performance Marketing & Analytics at Blackstone —I’m focused on scaling omnichannel growth, modernizing measurement frameworks, and integrating data-driven insights across paid, owned, and earned media. Areas of Expertise: • Growth strategy rooted in data, analytics, and attribution • Bridging brand and performance — without sacrificing either • Building & leading high-performance marketing teams • AI, predictive modeling & customer journey intelligence • DTC, Retail, CPG, and brand reinvention at scale • Data warehousing and tech stack development I’ve worked with Fortune 100 brands, launched and scaled DTC startups, and led transformation both on the agency and brand side. What drives me now is helping companies shift from guessing to knowing — and then using that clarity to create compounding, strategic growth. Always open to connecting with other leaders in performance marketing, analytics, or brand innovation.