David Turner

Background

About David Turner

Real-world brand building specialist. For me it's all about driving engagement whilst increasing value through exceptional websites, identities & digital campaigns. I'm a highly experienced commercially driven marketeer and business collaborator with a proven 40 year track record of delivering measurable business growth through brand transformation, marcomms and online business alignment strategies. I believe I bring something new to the game, as a trained designer, creative director, sales and marketing director and ex CEO who has worked agency and client-side I can really help make things happen quicker and more cost effectively through my experience in agency management and measurement. I thrive on passion and work to the ethos that art serves capitalism. What we create no matter how creative, has to deliver growth. Some of my most successful brand case studies include : Smiths Hire - Subway UK - Gold Medal Travel Group - Netflights and NST Travel Group SUBWAY UK: Responsible for launching the super brand Subway Sandwiches in the UK and Ireland. Working alongside the senior franchisees in the UK and closely with the board of directors in the US for over a 8 year period. I was directly involved in establishing local, regional, pan-regional and national marketing strategies and media budget platforms across a 1,100 restaurant network. SMITHS HIRE: I took the plunge and moved from agency side to client side to work in-house as Marketing Director at Smiths Hire the North Wests largest independent equipment and tool hire company. The role involves initiating a full brand refresh and improved user experience within the hire depot environment, website control, PPC and SEO direction through to B2B and ABM strategies. More recently I took on the role of combined Sales and Marketing Director, with the objective of harmonising the two teams and harnessing the joint power to drive new sales, whilst reinforcing my vision for being more connected with client needs. My overall vision was to help Smiths Hire become recognised as the number one hire company in the country, we achieved this accolade back in 2018 and then again in 2019 by being voted the HAE Hire Company of the Year nationally. Specialties: All aspects of the sales and marketing mix, growth delivery strategies, Brand transformation, brand implementation, SEO/PPC and social media management, Jolt change management, Board room expectation control, Heavyweight integrated marketing strategies, design, creative, traditional and digital media planning and content marketing.