David Valdez

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About David Valdez

El Sabor Products | InstabirriaAt El Sabor, we make it simple to enjoy the traditionally complex dish, birria. Our signature product, Instabirria, is a premium base made from fresh vegetables and freshly ground spices, never shortcuts. Just add it to raw or cooked meat with water, and in minutes you’ll have authentic birria that delivers consistency, quality, and flavor every time.About MeI lead El Sabor Products, an authentic, family-owned Mexican company rooted in tradition and driven by innovation. My background in digital marketing, account management, and business development has helped position El Sabor as a bridge between Mexican culinary heritage and today’s fast-moving food industry.I believe food connects people. That is why our team is dedicated to celebrating culture through every product we create, uniting heritage and innovation while ensuring every bite reflects the true taste of tradition.Our Innovation: InstabirriaInstabirria streamlines a dish that once took hours of prep. Designed for food service professionals, it allows restaurants and operators to:• Expand menus effortlessly• Reduce labor costs• Deliver authentic flavor with consistency and efficiencyWhere to Find UsRetail: Amazon.com, Walmart.com, TikTok Shop, Vallarta Supermarkets.Food Service: Sysco Marketplace, plus distributors nationwide. Instabirria is ideal for restaurants, food trucks, catering, corporate dining, universities, hotels, event venues, hospitals, resorts, sports arenas, cruise lines, supermarkets with prepared foods, airports, military dining facilities, and convenience stores with hot food programs.