David Vivenes

Background

About David Vivenes

I'm known as a leader who unlocks growth and changes the status quo: growing sales profitably, building brands, redesigning customer experience, growing people. I've led world-famous brands, turn-arounds and start-ups, in Retail, Entertainment and CPG, across Canada, the US and internationally, with global companies like Yum, Coca-Cola, Cadbury and P&G and iconic Canadian Companies like Woodbine Entertainment. Successes have been the result of rallying a great team around a galvanizing vision and strategies, and moving to action decisively, to deliver a great customer experience across touchpoints. I'm regarded as:+ A Brand strategist who brings fresh thinking to step-change sales/financial performance. Strengthened, repositioned and developed new brands.+ A Champion of transformational initiatives. Brings together customer insights and the unique brand story into memorable brand experiences across touchpoints. Led major innovation on product and retail concepts and the development of new segments, from the business model to the customer experience.+ A Motivating leader, who unifies stakeholders across and outside the organization. Excels at hiring and developing high calibre talent, creating a culture of cross-functional collaboration. Led teams of 20+. SPECIALTIES | Strategic brand planning, brand positioning | Business planning, portfolio strategy, P&L leadership || Innovation (products & services)| Customer Experience | Omnichannel marketing | Customer Journey || Traditional media (TV, print, PR)| Retail marketing, local store marketing || Digital media, eCommerce, CRM, SEO, SEM, social media || Marketing effectiveness, ROI, analytics | Consumer insights, research, segmentation || Stakeholder engagement | People coaching and development | English & Spanish; proficient in French |