David Wasserstrom

Background

About David Wasserstrom

Marketer. Copywriter. Editor. Award-winning journalist. Creative director. Veteran client service professional. As President of Vantage Communications, I help businesses and organizations focus their go-to-market messaging, unlock the thought leadership that lurks within their organizations, build bonds of trust with core constituents, and implement marketing campaigns designed to drive sales. As President of White Papers, LLC, I help businesses and organizations create and promote white papers that close sales, get attention and build market share. My early background as a journalist earned me multiple awards and fostered a deep understanding of the modern media. Today, I maintain strong working relationships with local, regional and national consumer and trade editors and reporters and garner significant coverage for clients in key media outlets. I have a knack for identifying opportunities, developing creative approaches, and targeting the right message to the right channels at the right time. Dependable, accountable and creatively charged, my professional experience spans more than 20 years. Publications in which articles have appeared include: Construction Business Owner, Glass Magazine, Door & Window, Heartland Real Estate Business, Banking News, Internet Telephony, Hydrocarbon Processing, Chemical Equipment, Home Health Products, Process Engineer, Pipeline & Gas Journal, Kitchen & Bath Design News, Plumbing + Mechanical, Cleveland Bar Journal, Multi-Family Trends, Properties, Builders Exchange, Crain’s Cleveland Business, Cleveland Magazine and Inside Business. Professional specialties: Public relations / advertising / white papers / case studies / web site content / surveys and market intelligence / news releases / bylined articles / technical articles / digital communications / corporate blog writing / direct mail / sales letters / charitable appeals / video scripts / speeches / crisis management