David Weible

Background

About David Weible

Maximizing the performance and value of your corporate website is essential to gaining and maintaining a compeititve advantage. I use a comprehensive approach to web strategy and operations that combines best practices, data-driven decision making, and cross-functional collaboration to help companies fully leverage their digital presence for scalable and sustainable growth. I specialize in product roadmapping to align long-term web strategy to high-level business goals and use a wide array of expertise, including analytics and reporting, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and user-centered design practices to drive continual growth in traffic, enagagement, conversion rates, and revenue. Over my career, I have worked across both B2B and B2C models, as well as a number of industries (SaaS, Ed-Tech, architecture and design, tourism, cultural institutions, and media) and global markets (US, UK, LATAM, EMEA, China, APAC, AUS). I am driven by the belief that a website is not just a passive support tool for marketing strategies but also a proactive driver of high-level business goals. My areas of expertise include: Website Product Roadmapping: Understand an organizational goals and priorities and create clear and actionable plans for how the website will not only support them, but drive their success. Analytics and Reporting: Define KPIs, implement tracking and reporting strategies, and develop actionable insights to inform decision making and enable continual site improvements. SEO and CRO: Utilize technical, on-page, and off-page SEO, as well as CRO techniques like A/B testing, heat mapping, and user feedback to drive search rankings, organic traffic, engagement, and conversion rates User-Centered Design: Employ heat mapping, multivariate testing, user feedback, and accessibility best practices to create seamless, best-in-class UX / UI and customer experiences. Access a select UX/UI and design portfolio here: https://shorturl.at/8qmzR I am available to discuss new opportunities in the Chicago area or virtual (remote). Please contact me at david.r.weible@gmail.com. TECHNICAL SKILLS Languages: HTML, CSS, JavaScript Content Management Systems: Adobe Experience Manager, Hubspot, WordPress, Webflow Analytics Applications: Google Analytics (GA4), Google Tag Manager, Google Looker Studio, Power BI SEO Applications: Google Search Console, SEMrush, Moz, Yoast CRO Applications: VWO, AB Tasty, Optimizely, Google Optimize, Hotjar, Microsoft Clarity CRM and Marketing Automation Applications: Salesforce, Adobe Marketo