Davida MacBain

Background

About Davida MacBain

With 10+ years experience in Marketing, Sales and Client Management at Liscio, Zipcar, Piquant Marketing, Kevington Building, and Financial Cents I am adept in setting marketing strategies for integrated marketing campaigns. I develop strategic annual and quarterly Marketing and Communications Plans. I implement and adapt them based on current and projected market conditions to achieve acquisition, revenue, and profit goals. I will build and automate your communications plan to strategically drive traffic and increase sales. As an Account Manager, my experience is based in working with over 100 partners and I executed successful sponsorships and/or agreements with Vancouver Leaders such as: Whitecaps FC, Concord Pacific, Bastion Properties, Onni Group, Holborn, Vancouver Folk Music Festival, Greek Days, Car Free Days, Carnival Del Sol, Lower Mainland Health Authorities, The City of Surrey etc. I managed multiple advertising channels that had proved high distribution rates and targeted captive audiences in elevators with Visio Media, bathrooms with Newad, at Transit stops with Pattison Outdoor. I secured ad space to feature in hyper-specific spreads in local Newspapers with Glacier Media and The Peak. I embedded the brand in the local music scene with CiTR, Discorder Magazine and The Jazz Festival Guide. As a Copywriter, I will create content and write copy in your brand's voice with your core values at heart. I have experience in writing and editing website content and email blasts for large captive audiences. As a Content Creator, I am able to craft digital content for Pinterest, Facebook, Instagram, your Blog or email blasts etc. that targets your audience and builds brand awareness to generate new leads and increases revenue. Looking forward to working with you!