Dawn Combs

Background

About Dawn Combs

I am an award-winning, strategic marketing and communications professional within the financial services industry. Experienced in event management, I am passionate about making every event a success. I am a team player as well as an effective leader. I have successfully managed STA’s Annual Market Structure Conference four years running. During this time, this flagship industry event has grown in number of attendees as well as sponsorship revenue. I have developed various marketing collateral and in 2019, spearheaded a rebranding initiative for the organization. I told OCC's story for 15 years through its Annual Reports, reflecting on achievements and positively positioning the options product through engaging narrative and eye-catching design. Several reports are featured in the AR100 Black Book, and have been recognized as best-in-class​. Launched first HTML version of OCC Annual Report in 2014. I successfully advanced industry events including the Options Industry Conference, an annual event for 500 top-level securities industry professionals. Efficiently managed $1 million zero-sum budget, which resulted in a positive variance of less than 1% two years running. Launched first conference mobile app in 2014, the adoption rate was 70%. When it comes to exchange-listed options, education is key. I led the marketing strategy of The Options Industry Council (OIC), an industry cooperative that promotes the responsible use of options to investors and advisors through a comprehensive education program.$2.3 million of the annual $7.5 million budget I managed was spent on a multimedia advertising campaign. I guided the launch of OIC's award-winning creative campaign. Specialties: Event Management | Sponsorship Sales | Branding & Identity | Corporate Communications | Advertising & Media | Writing & Editing | Project & Vendor Management | Budgeting | Direct Marketing | Annual Reports | Market Research | Educational Seminars