Dawn McKenzie

Background

About Dawn McKenzie

Two decades of experience developing strategic communications plans both in-house and on the agency side for some of the world's biggest brands to influence auto, tech, business and consumer audiences-Programs have strengthened brands and won dozens of industry awards for reputation and brand management, consumer marketing, community relations and thought leadership-Experienced manager, overseeing direct reports as well as agency and integrated teams-Served in PRSA leadership roles for 8 years in Detroit, Los Angeles and Chicago-Master’s degree in PR & Organizational Communication; Accredited in Public Relations (APR)Product and brand communications, storytelling, media relations, reputation and issues management, community relations, thought leadership, product launches, marketing communications, corporate communications, technology, mobile, automotive