Dayeon Choi
Design Mentor at Adplist.Org
Based in Vancouver, Canada
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Seniority
Staff
Department
Information Technology
Location
Vancouver
Industry
Software Development
Company size
2.6K
Contact information
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d•••••••@adplist.org
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Background
About Dayeon Choi
Hi! I'm Deanna, a Senior Product designer based in Vancouver, Canada with 5+ years of experience designing consumer-facing digital products in fast-paced startups and scale-ups. Passionate about efficiency, empathy, and simplicity—leveraging CRO, user research, and storytelling in design to drive measurable business growth. 🤝 Partnered with cross-functional teams (Revenue, Growth, CS, QA, Engineering) and external partners to deliver data-driven features and scalable design systems. Expertise in: • Conversion funnel optimization (A/B testing, test planning) • End-to-end product design: user & market research, wireframing & prototyping, developer handoff & communication, QA collaboration • Design systems & rebrands: illustration styles, component libraries, accessibility compliance • Mentorship & speaking: KDD Korean Tech Conference, UBC career sessions, ADPList mentor I’m also a dedicated foodie, runner, tennis player, plant lover and casual traveller
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