Dayna Miller
General Manager, Vancouver, Coast & Mountains at Destination British Columbia
Based in Vancouver, Canada
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Seniority
Other
Department
Other
Location
Vancouver
Industry
Travel Arrangements
Company size
159
Contact information
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d•••••••@destinationbc.ca
Phone
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Background
About Dayna Miller
An accomplished Senior Marketing Professional with over 30 years’ experience in tourism sales, marketing and destination development, focused on motivating and leading teams to grow business performance and demand in domestic and international markets. Successful negotiation of partnerships, strong track record for formulation of market strategies and execution of highly effective marketing campaigns through travel trade partners and direct-to-consumer channels. CORE COMPETENCIES Strategic Planning Integrated Cross-Channel Marketing International Market Expertise Destination & Product Development Brand Development & Promotion Team Leadership & Performance Management Innovation & Creativity Communication Skills Data Analysis & Market Research Financial Management Digital Marketing Customer Relationship Management Stakeholder Engagement & Collaboration Media & Public Relations Partnership Acquisition & Co-Investment
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