Dazy Verma

Background

About Dazy Verma

Dazy is a Brand Strategy director with an experience of over 13 years spent in global top 10 traditional, digital and media agencies across functions such as Business Operations, Brand Strategy & Planning, Branded Content, Social Media Management (Community, Content, ORM, Listening & Insights, and Influencer Management). Owing to this rich experience, she is uniquely equipped with an understanding of project management, traditional brand strategy approaches as well as an in-depth know-how of digital ecosystem and planning for multiple platforms, content, and communities. Her key area of interest lies in research around culture, consumer, technology that defines spaces and propositions for brands to operate in, across Print, TV, Radio, and digital platforms. She is also adept at working with third-party data that informs of Brand Lift analysis.(Nielsen, KPMG, BCG, Kantar) She ​has worked for more than 50+ brands across sectors that include FMCG, Automobile, Nutrition and Wellness, Lifestyle and luxury, Technology, Beauty and Fashion, Banking and Insurance for markets that include India, South Asia, Africa, Europe, USA, Middle East across multiple clients. She was named an Ad Age India Rising Star in 2018 by the coveted Ad Age India magazine.(A global brand established 1930, Chicago). She is also a recipient of Innovative Idea award 2023 (Awarded at Cheil India for contribution on case paper on ‘Decoding Strategies in bringing alive brand Barbie through movie marketing’) She is currently pursuing an MBA degree from Adam Smith Business School at the World top 100, University of Glasgow.