Db Bedford

Background

About Db Bedford

About Me | DB “The Ei Guy” Bedford Founder of Ei365™ | Workplace Civility Strategist | Emotional Intelligence Expert Every leader eventually realizes that leading people isn’t just about goals, it’s about behavior. And behavior, especially under pressure, is what defines your culture. I’ve spent the last two decades helping leaders navigate the emotional undercurrents that often go unseen but never unfelt. With a background in behavioral analysis, emotional intelligence, crisis intervention and leadership development, I specialize in solving the one problem most companies overlook: Workplace Incivility. It doesn’t always show up as open conflict. Sometimes it’s the interrupted voices, or the meetings where someone’s input is consistently ignored. According to SHRM, the average employee loses 37 minutes of productivity a day to incivility. That’s nearly four hours a week, multiplied across teams and the emotional toll goes even further. Left unchecked, this invisible friction becomes culture. And culture, when ignored, becomes costly. SHRM estimates that turnover due to incivility can cost up to three times an employee’s salary. That’s why I built Ei365™. Our Behavior By Design Masterclass is more than a training it’s a behavioral strategy. Through immersive interaction, daily micro-learning, and our signature Civility Index™, we help organizations: Strengthen emotional awareness across teams Build cultures where trust and respect are non-negotiable Equip leaders to stay civil under stress Reduce tension before it becomes turnover And we don’t stop at theory. We give leaders the emotional playbook they were never handed so they can manage more than just output. They can manage culture. Here’s the truth: If you lead people, you're managing emotions even if you weren't trained for it. But with the right strategy, you can lead with emotional intelligence and transform how your team works together. Start with the Civility Index to see where your culture stands. Then, let’s talk about what it could become. Your culture is only as strong as the behavior it allows. Let’s raise the standard—together.