Dean Ford-Prosser

Background

About Dean Ford-Prosser

Co-founder at Good Folks — a marketing agency built around smart strategy, strong creative, and doing the work that actually makes a difference. Before launching the agency, I spent years leading digital and e-commerce for hospitality brands across the UK and Europe. Big projects, tight targets, and a lot of lessons learned about what moves the needle (and what doesn’t). Now, at Good Folks, we partner with clients who want more than surface-level marketing. Whether it’s driving direct bookings, fixing the basics that others miss, or reshaping a brand’s digital presence from the ground up — we’re here for it. Some of the things I’ve worked on along the way- Growing direct bookings and cutting cost of sale for hospitality businesses - Leading "book direct" strategies that shift revenue mix fast - Launching websites that don’t just look good — they rank, convert, and perform - Building and leading teams with zero fluff and low turnover - Making SEO work for commercial goals, not just rankings - Running brand and digital projects across multiple territories - Turning pop-up activations into real CRM growth (not just footfall) If you want an agency that cares as much about outcomes as you do — let’s talk.