Seniority
Manager
Department
Sales & Business Development
Location
Toronto
Industry
Banking
Company size
96K
Contact information
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d•••••••@rbc.com
Phone
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Background
About Dean Laffan
What do you get out of your Direct Marketing efforts? Are you reaching the right customers? How successful are your efforts - could you achieve more? I can help answer those questions. I'm a leader in the areas of database marketing and CRM business intelligence with the ability to connect technology and strategic business drivers to create a functional direct marketing environment that runs efficiently, effectively and allows business leaders to focus on what really matters. Combined with a passion for determining and interpreting outcomes, and an ability discuss analytics in a straightforward and engaging way that is understandable by all levels, my role is to make direct marketing easier, more engaging and insightful for all concerned. Specialties include-Database Marketing and Marketing Analytics -Marketing Campaign Execution -Automation, process improvement and process design -Business intelligence -Project management and people management
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